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First published in 1993. Routledge is an imprint of Taylor & Francis, an informa company.... More

The 5th edition explores how social media continues to be a form of influence, but it also looks at grassroots movements, such as the Tea Party and Occupy Wall Street, and traditional forms of persuasion, such as advertising, marketing, and political campaigning. ... More

Persuasion: Social Influence and Compliance Gaining first helps students understand established theories and models of persuasion. It then encourages them to develop and apply general conclusions about persuasion in real-world settings. The 5th edition explores how social media continues to be a f... More

Now in its sixth edition, Persuasion: Social Influence and Compliance Gaining continues to boast an accessible voice and vibrant aesthetic that appeals to undergraduate students of communication, psychology, advertising, and marketing. In addition to presenting established theories and models, this ... More

This text looks at persuasion from a broad-based perspective, encompassing the scope of persuasion found in everyday life. By examining persuasion in contexts such as advertising, small groups, and face-to-face encounters, the text places emphasis on new avenues of studying persuasion, such as dece... More

The seventh edition of this field-leading textbook provides an accessible and rigorous presentation of major theories of persuasion and their applications to a variety of real-world contexts. In addition to presenting established theories and models, this text encourages students to develop and app... More

In The Spatial Reformation, Michael J. Sauter offers a sweeping history of the way Europeans conceived of three-dimensional space, including the relationship between Earth and the heavens, between 1350 and 1850. He argues that this "spatial reformation" provoked a reorganization of knowledge in the ... More

Where do red dragons like to make their lairs? How tall do mountain giants grow? What happens when a cave troll is exposed to sunlight? Want to learn all about these fantastic creatures and how they live? Look no further! With this easy-to-use reference guide, fantasy fans will become experts on dea... More

This book explores the main currents of European thought between 1350 and 1992, which it approaches in two principal ways: culture as produced by place and the progressive unmooring of thought from previously set religious and philosophical boundaries. The book reads the period against spatial thou... More

What hides treasure in the ground and has a bushy tail? What number of cats multiplied by any other number always gives the same answer? Discover the answers to these and many other wacky animal riddles that readers can use to stump their friends and keep them asking for more!... More

If eggs cost $0.12 per dozen, how many can you get for a dollar? What kind of food does everyone like to hang out with? Learn the answers to these and many other funny food riddles that readers can use to stump their friends and keep them asking for more!... More

Why didn’t a school janitor get hurt when he fell off a 20-foot ladder? At the school cafeteria, if pie costs $3 and chocolate costs $9, how much do chips cost? Learn the answers to these and many other zany school riddles that readers can use to stump their friends and keep them asking for more!... More

What’s as big as a dinosaur but doesn’t weigh anything? What do you get when dinosaurs crash their cars? Find out the answers to these and many other goofy dinosaur riddles that readers can use to stump their friends and keep them asking for more!... More

Student engagement is key to teaching communication, and no one understands that better than teachers. For years, the National Communication Association and other conferences have invited instructors to share their ideas for classroom activities that drive home key concepts in a variety of communic... More

A comprehensive overview of both traditional and current knowledge on the health effects of plant based antioxidants, this book reviews medicinal and aromatic plants from around the world. It covers the different sources of antioxidants including essential oils, algae and marine microorganisms, as w... More

A comprehensive overview of both traditional and current knowledge on the health effects of plant based antioxidants, this book reviews medicinal and aromatic plants from around the world. It covers the different sources of antioxidants including essential oils, algae and marine microorganisms, as w... More

An example testing scenario is set up, and used as reference for exploring the testing features available in Visual Studio Team System 2008. This is a concise practical guide that will help you learn testing your software applications using Visual Studio Team System 2008 quickly, with lot of example... More

This book starts with basic understanding of different types of tests. It then goes about explaining several examples with a step-by-step approach to master concepts and the features needed to help the reader understand testing clearly.If you are a developer, a software tester, or an architect who w... More

We will be setting up a sample test scenario, then we'll walk through the features available to deploy tests.This book is for developers and testers who want to get to grips with Visual Studio 2012 and Test Manager for all testing activities and managing tests and results in Team Foundation Server. ... More

Discover this comprehensive yet concise reference including the definitions, requirements, and available options for multifunctional antennas Multifunctional Antennas and Arrays for Wireless Communication Systems delivers an exploration of the state-of-the-art in multifunctional antennas and arrays ... More

This book analyses the various security threats in cloud computing. A host-based IDS (HIDS) using signature verification is developed and implemented for the concerned security issues. Further, owing to the vulnerability of distributed denial of service (DDoS) attacks in cloud computing, a network b... More

This book discusses a variety of methods for outlier ensembles and organizes them by the specific principles with which accuracy improvements are achieved. In addition, it covers the techniques with which such methods can be made more effective. A formal classification of these methods is provided... More

This volume explores how disability is seen, written about, read and understood through literature and translation. Foregrounding the asymmetrical world of power relations, it delves into the act of translation to exhibit how disability is constructed and deployed in language and culture. The essays... More

The book contains high quality papers presented in the Fifth International Conference on Innovations in Electronics and Communication Engineering (ICIECE 2016) held at Guru Nanak Institutions, Hyderabad, India during 8 and 9 July 2016. The objective is to provide the latest developments in the fiel... More