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  • Reebok International Ltd.

    by John A. Quelch • Tammy Bunn Hiller

    Reebok executives are reviewing the company's advertising and promotion programs for the second half of 1988. These include sponsorship of the 1988 Summer Olympics and a rock concert tour organized by Amnesty International. In addition, Reebok is launching a new advertising campaign with the slogan ... More

    Language: ENG
    Derechos de autor: 1988

  • Suzuki Samurai

    by John A. Quelch • Tammy Bunn Hiller

    Suzuki and advertising agency executives are debating the product positioning and accompanying copy strategy alternatives for the Suzuki Samurai prior to its U.S. introduction.... More

    Language: ENG
    Derechos de autor: 1988
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